Sushi Maki becomes first U.S. East Coast sushi restaurant chain to earn MSC chain of custody certification

2012 03 29


South Florida residents, international airport and area visitors can recognize and reward sustainable fisheries while enjoying sushi

The Marine Stewardship Council (MSC) announced today that South Florida restaurant and catering chain, Sushi Maki, has become MSC Chain of Custody certified and may now advertise that selected menu items meet the MSC global standard for sustainability. Sushi Maki, the first East Coast sushi chain of restaurants in the U.S. to obtain Chain of Custody, plans to immediately serve certified sustainable sea bass and kanikama krab (surimi) in its 16 locations throughout Miami-Dade and Broward counties.  

In addition to six full service restaurants, Sushi Maki operates branded “sushi stations” at Whole Foods Markets, Milam’s Markets, The University of Miami, Florida International University, American Airlines Arena, Miami International Airport, and Ft. Lauderdale International Airport.  They also serve several area hotels and food distributors.  Today’s announcement coincides with Sushi Maki opening a 7th location, in the Whole Foods Market, Pembroke Pines.  

Abe Ng, CEO and CSO (Chief Sushi Officer) said, “As restaurateurs, we have a role and responsibility to educate customers about global seafood supplies and enable them to support sustainable fisheries by choosing MSC certified sustainable seafood.  This is the beginning of a journey and reflects our vision, passion and commitment to sustainable sushi for generations to come.”

Kerry Coughlin, MSC Regional Director, Americas, said: “We welcome Sushi Maki into the MSC program. Their participation will enable consumers throughout South Florida to enjoy fresh sushi and contribute to the health of the world’s oceans at the same time.”  

Source MSC
 

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