Schiphol social media campaign supports UNICEF
2012 04 25
- Details
Share your food & feed a child
Amsterdam Airport Schiphol has today given the green light for its "Share Your Food, Feed a Child" social media campaign on behalf of UNICEF. Through this social campaign, Schiphol is helping UNICEF with its work for children all over the world, for example in the Sahel, where currently thousands of children are severely malnourished.
Participants in the campaign can visit the campaign page via www.schiphol.nl/shareyourfood. On this website, the participant can select his or her favourite restaurant and dish at Schiphol. After approval has been given by the participant, the selected restaurant and dish will be posted on the participant's Facebook wall and "shared". Schiphol and Horeca operators HMS Host and Select Service Partners Schiphol will donate 20 cents per shared dish to UNICEF, which will use this donation to help a severely malnourished child and, for example, provide extra nutritious milk.
Share Your Food, Feed a Child at Schiphol
Beyond passport control in the terminal, travellers will be confronted with different kinds of creative campaign displays. For example, the menus on the tables in the restaurants will encourage visitors to share their favourite meal on Facebook. The shared meals are also visible on a feeder next to the monitors on which the flight times are announced. On these so-called "food feeders", travellers will see the favourite dishes of other airport visitors and will immediately know where they can go for a great meal before boarding the plane.
Schiphol Group-UNICEF cooperation
On 26 January, Schiphol Group and UNICEF Nederland launched their intensive three-year cooperation programme. This means that, for the coming three years, UNICEF Nederland will receive the proceeds from the collection stands at the airport. In addition, Schiphol is setting up activities and projects in favour of the United Nations children's rights organisation. The "Share Your Food, Feed a Child" social media campaign is the first project in this context.
Save a child's life with extra nutritious milk:
Therapeutic milk is being distributed in countries where children are suffering from malnutrition. The milk powder is enriched with vegetable oil, carbohydrates, vitamins and minerals. If the child's mother is also malnourished, breastfeeding can be insufficient. Therapeutic milk is also given to older children who are so malnourished that they are unable to eat solid food straight away. The enriched milk is the first step towards saving a child's life.
UNICEF operates in more than 150 countries and regions, ensuring that each country respects and protects the rights of children. UNICEF helps children to survive and overcome poverty through aid programmes in the fields of water, health care, education, nutrition and protection. UNICEF's aid is structural, but the organisation is also there for children in emergencies. Under the motto 'Unite for Children', UNICEF joins forces with private individuals, organisations and governments.
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