The rights to a state-owned traffic management system used in many parts of Australia will be sold off to allow the further development of the software and potential international rollout.

%2020 %03 %31


article Leading Australian traffic

Addinsight was developed by the South Australian Transport Department in 2012 and provides real-time and predictive updates on traffic movements and congestion by using beacons installed on the road network to identify movement of devices, including Bluetooth and Wi-Fi.

The Bluetooth sensors were developed and installed across Australia by South Australian company Sage Automation.

In 2016, it was developed into an award-winning app for public use, letting users assess congestion and time delays on their chosen route.

Its creator, former Transport Department engineer James Cox, welcomed the move to commercialise the software.

"I just don't think the Government's a good place for software to be commercialised – it's not geared up for doing marketing and I think that the system's essentially stagnating being in government, because it's not being promoted," he said.

Cox said the software was originally developed as a planning initiative for Adelaide's North South corridor, but has since moved under the purview of the Traffic Management Centre.

"The system's essentially just grown and grown," he said.

"At the moment it's essentially used all over Australia, but it hasn't really expanded out of Australia, because of that whole word of mouth thing ... it needs a bit of investment in trying to get a deal done overseas."

The South Australian Government today released an Expression of Interest to the market for the future development of the Addinsight software.

South Australia Transport Minister Stephan Knoll said there was an opportunity to "turbo charge the service Addinsight provides by allowing private sector expertise, capital and creativity to further develop this technology".

"Addinsight is an innovative approach to traffic management and the fact that it is now being used by other traffic management centres across the country is a testament to those involved in its development," he said.

"Addinsight is operating in a dynamic and rapidly emerging market and the state government does not believe taxpayers should continue to fund the development of this technology... there are potential options to use and expand the program into other markets, including logistics or queue management.

"It could also integrate with smart cities or other traffic and planning initiatives, or further synergise with other traffic management products, which should be explored to maximise its use and potential.

"As such, the future of Addinsight technology, software and uses extends far beyond core government business."

The software captures data that is de-identified, aggregated and utilised by ...



The magazine SEA has been published since 1935
International business magazine JŪRA MOPE SEA has been published since 1999
The first magazine in Eurasia in the four languages: English, Chinese, Russian and Lithuanian


International business magazine JŪRA MOPE SEA
Minijos str. 93, LT-93234 Klaipeda, Lithuania
Phone/Fax: +370 46 365753



Ltd. Juru informacijos centras

The magazine JŪRA has been published since 1935.
International business magazine JŪRA MOPE SEA has been
published since 1999.

ISSN 1392-7825

2017 ©