Air India to appoint GSAs in 56 countries to raise international sales

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AIR INDIA is seeking to expand its ticket sales and distribution network globally by appointing general sales agents (GSA) in 56 countries, reports the Press Trust of India.

The GSAs would be appointed worldwide, sources told PTI, adding that strengthening of the distribution network across the globe would help the carrier boost its international sales.

They would have an initial contract for five years, which would be subject to review every year.

Following the 2008 global downturn and mounting losses, the cash-strapped airline had shut down a large number of its overseas offices (operated by the airline itself) to cut costs.

Keeping the high costs of running a full-fledged office in many countries, this time round, the airline is going for more GSAs in these countries, the sources said, adding only 10 countries would have online offices.

But now with its much-awaited INR180 billion (US$3.5 billion) financial restructuring plan getting the nod from the State Bank of India-led consortium, Air India is trying to revive its fortune both by cutting costs and creating additional revenue streams.

Source Shipping Gazette - Daily Shipping News
 

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