Singapore-led cargo brokers launch charter alliance with independent touch
2012 04 21
- Details
THREE cargo charter brokers - Pacific Airlift of Singapore, The Charter Store of the USA, and recently-formed NEO Air Charter of Germany - have launched the Global Charter Alliance (GCA) as the world's first consortium of independent air charter brokers.
Membership expansion will be carefully planned in order to maintain high standards, said Pacific Airlift director Andrew Sim, adding that "quality is GCA's first priority, and expansion comes second".
The aim of GCA is to exploit operational efficiencies, share contacts, market intelligence and other information, leverage collective buying power and benefit from economies of scale, said a company statement.
The benefits of GCA include its regional coverage and scale and its success working together previously, say joint managing partner of recently launched Frankfurt-based NEO Stefan Kohlmann.
Charter Store co-founder Harry Steiner agrees that GCA advantages lay in the team of experienced individuals known to one another in working partnerships which are now combined to make a larger team: "Success in charter broking is all about people, their knowledge and their contacts."
Its hopes to work with freight forwarders rather than directly compete offering an alternative model to larger brokers with an emphasis on customer focus, fair deals and competitive pricing. "We take a different view: freight agents play a vital role in the supply chain, which we absolutely respect," said Mr Steiner.
GCA membership provides coverage of US, Asia Pacific and Europe, supplemented by service partners in other parts of the world that enables it to conduct charters to or from any location.
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