INTERNATIONAL EVENTS. Transport Logistic China: All Digital Sails Set for the New Silk Road International Exhibition for Logistics, Mobility, IT and Supply Chain Management


By Tim Alexandrin

• 667 exhibitors and more than 26,300 visitors
• Digitisation and China’s Silk Road initiative create new opportunities
• More than 40 conference sessions hit hot topics

Logistics 4.0 and the New Silk Road have been the all-dominating topics at transport logistic China 2018, which took place in Shanghai from May 16 to 18, 2018. Participants from all over the world presented their products and services, as well as official pavilions from Germany, the Czech Republic, Italy, Spain, Latvia, Malaysia and Lithuania.

The eighth edition of transport logistic China has once again lived up to its reputation as the leading trade fair for logistics, mobility, IT and supply chain management in Asia. ‘The continuous growth of this exhibition reflects the huge demand for cutting-edge technology and innovative solutions in the Chinese logistics market. transport logistic China is an efficient and practical platform for decision-makers to meet face-to-face, communicate and expand business, and at the same time strongly promotes the high-quality development of the logistics industry,’ says Gerhard Gerritzen, Member of the Management Board at Messe München GmbH.
‘I was a bit surprised as there are so many exhibitors. We reached a lot of international visitors. This reflects how influential the exhibition is,’ says Feng Xiang, Vice President, YTO Express Group Co., Ltd.

Digitisation remains most trending topic
All participants agreed that China is pressing ahead with digitisation at top speed. The country is already playing a leading role in this sector and it continues to grow – accelerated by its ‘Made in China 2025’ strategy. Intelligent logistics is definitely becoming the core competence of emerging enterprises, in terms of equipment, software, system integration and assistant decision-making.
To meet the needs of brand publicity of many technology logistics enterprises, as well as strengthen the industry interaction, transport logistic China launched the new Intelligent Logistics Innovation Pavilion as an offline platform for intelligent logistics product display and technology communication. ‘This year, we initiated a ‘Think-A-Thon’, where Supply Chain Management students of the local Tongji University worked out how blockchain technology may become a game changer in international supply chains. The team of transport logistic China has been a great support in realizing this project,’ says Martin Kraemer, Head of Marketing & PR at Jettainer GmbH.

New Silk Road second focus topic
With its estimated investment volume of one trillion Euros, China’s mega project of the New Silk Road has instigated a certain sense of euphoria in the world of logistics, which was also noticeable at transport logistic China 2018. ‘The New Silk Road will significantly increase the amount of goods that need to be transported from China to the West and also within the country itself,’ explains Thomas Lindy Sorensen, CEO of Schenker China Ltd. ‘We have more than 40 years of experience with Messe München and have gathered at the transport logistic China for the fourth time. For us, the transport logistic fairs are important events to stay up-to-date and develop our business opportunities.’ ‘We saw a lot of international leading companies. It shows that transport logistic China is a truly international, first-class open platform. Its influence and recognition in the logistic industry has been greatly improved,’ added Yun Xin, Director Executive Office, Sinotrans Limited.

Demand remains strong
The attendance of 667 exhibitors from 65 countries and regions, as well as more than 26,300 visitors from more than 67 countries and regions proves the strong economic interest in the region. Furthermore, the scale and focus of the transport logistic China has been significantly improved through the cooperation with the China Communication and Transportation Association (CCTA).
As an integral part of transport logistic China, air cargo China once again brings the whole air cargo industry together in one place. Besides the exhibition of leading companies, the accompanying Air Cargo Forums explored the important and new topics on Blockchain Technology, IoT Technology and Air Cargo Communities.
In the meanwhile, the concurrent show, PeriLog (perishable logistics) – Fresh Logistics Asia provides one-stop solutions to fresh product suppliers in front-end procurement, quality control, warehousing and refrigeration, cold-chain transportation and sales, as well as cooked food processing.

Conference programs hit on hot topics
transport logistics China this year features over 40 accompanying events, which proved to be an important communication platform for acquiring new industry trends. They covered the current hot topics: smart logistics, blockchain, retail supply chain, catering supply chain, Logistics 4.0, chemical logistics, fresh city distribution, cold chain logistics, air cargo, New Silk Road, intermodal and manufacturing, as well as the entire range of the logistics industry. ‘The integration of exhibition and conference is also a great idea. We joined in a lot of relevant forums and gained much from them,’ says Peng Cao, Manager of Business Dept., Qingdao Port International Logistics Co., Ltd.
The next transport logistic China will take place from June 16 to 18, 2020. For more information, please visit:

We are facing a new era in logistics transport logistic China 2018 – Participant Quotes

Leila Batyrbekova, Deputy Secretary General, Trans-Caspian International Transport Route (TITR) International Association, Kazakhstan: The most important topic was the New Silk Road (OBOR) and different corridors, routes, etc. We are satisfied, mostly with meeting our target audience. It has added a good value to our marketing activity this year.

Pia Berghoefer, Manager, Marketing & Communications, DB Schenker, Germany: I think transport logistic China is now Asia’s largest logistics fair. It definitely has the vibe of a big global logistics fair. Here we meet our customers and improve the awareness of our brand. Visitors from automotive, housewares, retail, consumer goods, e-commerce were very interested in the solutions we offer.

Steffen Bilger, Parliamentary State Secretary, Federal Ministry of Transport and Digital Infrastructure, Germany: for us transport logistic China is an outstanding platform to promote Germany as a logistics hub. Exhibitors, as well as visitors, have assured me that this trade fair has become the most important industry event in Asia.

Anton Bogdanov, Head of Marketing, CTM LLC, Russia: transport logistic China is a quite effective event for our company. And the efficiency grows year by year together with the increasing volume of rail freight transportation from China to Europe through Russia, Kazakhstan and Mongolia. Participation at transport logistic China 2018 gave us a good amount of leads and a lot of useful information about Chinese market for further development of our software solutions.

Peng Cao, Manager of Business Dept., Qingdao Port International Logistics Co., Ltd., China: The size of the exhibition is constantly growing and the atmosphere in the halls is great. transport logistic China is an influential exhibition for the logistic industry. Here we can talk to trade visitors, as well as our exhibiting peers. The integration of exhibition and conference is also a great idea. We joined in a lot of relevant forums and gained much from them.

Xiaowu Chen, Director, Shenzhen Yantian District Economic Promotion Bureau, China: For us, transport logistic China is the biggest and most important international exhibition in China. transport logistic China is a great platform to exhibit corporate image and build partnership. It is also a great way for the authorities to serve the enterprises under its rule.

May Chu, Secretary-general, Association of Enterprises in Shenzhen Yantian Free Trade Zone, China: transport logistic China this year is very busy. It is an international platform with many visitors and exhibitors from a variety of sectors. Besides exhibition, communication and cooperation, we also aimed to learn from our peers. We attach great importance to this show, where we can promote our services and products to more customers.

Yonghua Dai, Director, Marketing and Brand, Suning Logistics Group, China: It is the first time we participate at transport logistic China. This international platform features exhibitors in all the major fields in the logistics industry. Through transport logistic China we can promote the image of our brand. The forums not only help visitors learn more about intelligent logistics, but also offer a great chance for the exhibitors to improve through face to face exchange.

Wenjia Gao, Marketing Director, G7, China: We have taken part at transport logistic China for three times in a row. This year we see more trade visitors. On one hand talking with other exhibitors and visitors help us present ourselves better, and on the other – we get to know our customers’ needs. We chose transport logistic China as the venue to release our new image, which shows how important it is to us.

Xuefeng Han, General Manager, Market Brand Department, Transfar Zhilian Co., Ltd., China: We participate at transport logistic China for the first time. The scale of the exhibition is great. We are satisfied with its influence, visitor quantity and the resources exhibited. It is an inclusive platform with products and services from the manufacturing and trading fields and agencies. More customers came to visit us and got to know us. The result met our expectations.

Yuan Liu, Vice Chairman, HNA Cold Chain Holdings Co., Ltd., China: We talked about the hot topics and challenges in the industry, as well as solutions. We have seen manufacturers of cold chain equipment, refrigerator, refrigerator trucks and electric vehicles. The exhibitors cover all the important players in the cold chain industry, from the upstream manufacturers, suppliers of quality international resources to downstream retailers and e-commerce companies. We are also interested in the New Retailing, New Logistics and Cross-border Fresh E-commerce forums, taking place during the event.

Stefan Schröder, Head, German Logistics Alliance, Germany: We are facing a new era in logistics – especially in the fields of environmental and social responsibility, as well as the constantly growing complexity of our industry. That is why we need to be innovative. Of course, these developments also reflect on the Sino-German relations and underline the importance for further cooperation between both countries.

Biyun Wang, Minister of Public Relations, Yuan Cheng Logistics Co., Ltd., China: This is the fourth time we participate at transport logistic China. The exhibition is very big in terms of its size, participant number and influence, so we appreciate it a lot. Through all these years, transport logistic China impresses us being a very international exhibition with both Chinese and overseas enterprises. This is very good. We really value the chances offered to exchange resources and enable more peers, especially overseas customers, to learn about us. We also took part at the accompanying forums. The combination of exhibition and conference is a great way for us to fully showcase ourselves and make further exchanges.

Chaohui Xia, General Manager, Hunan Xiang Ou Express Co., Ltd., China: This is the first time we participate at transport logistic China. We are totally impressed by size and popularity of the exhibition. It is a great honour for us to exhibit our achievements to the visitors and let more customers know about us through such an international platform.

Feng Xiang, Vice President, YTO Express Group Co., Ltd., China: I had a very good impression of the exhibition as a whole. It is very busy. Before the exhibition started, I had received a lot of e-mails from other exhibitors, including international exhibitors, inviting me to visit their booths. This illustrates how influential the exhibition is. We reached a lot of international visitors. The exhibition is very successful. We could not only present our corporate image, services and products to establish contact with the visitors, but also find out about the trends in the industry, the major players, as well as newly-developed technology and equipment. This is very important to us.

Yang Yang, Manager, East China logistics Market Dept., JD Logistics, China: transport logistic China is very influential in the industry, has a strong brand recognition and support from the government. It is very helpful for exhibitors wanting to be recognized and improve their image in the industry. This is the third time we participate at transport logistic China. We find that the visitor quality is constantly improving. We made contacts with many professional visitors, which is very important for us in expanding our business.

Yiming Yang, East China District Manager, 58 Suyun, China: transport logistic China 2018 is very successful in terms of the exhibitor size and visitor traffic. It attracted a lot of key players in the industry, who are also our target customers. We also made in-depth exchanges with a lot of visitors in the e-commerce and express delivery industries. transport logistic China offers us a good opportunity to promote our brand image and communicate with our peers.

Cheng Zhong, Deputy General Manager, China Railway Container Transport Corp., Ltd., China: This year transport logistic China is even more professional. We met a lot of peers that are already familiar to us. It is a great place to talk to each other. The customers can also find solutions fit for their needs in one place. This is a great exhibition.

Weibo Zuo, Vice President, Yupei Group, China: We have participated at transport logistic China for 5 times in a row. It is safe to say that transport logistic China is the leading exhibition for the logistics industry in Asia. The visitor number and quality are both great. We had talks with customers from development zones, institutional investors and customers with renting needs. The exhibition helps us to promote our development plan, new product series and technological upgrade to more people. Meanwhile, the supporting forums shared the latest changes in the international market and are very helpful to the exchanges between our peers.

BYD Auto Industry Company Limited, China: transport logistic China is a comprehensive, professional logistics exhibition. It offers a great platform for brand promotion and new product release. The exhibition is very big and busy. The results met our expectations.

COSCO Shipping Logistics Co., Ltd., China: The visitor flow at the transport logistic China 2018 is good. The exhibitors of logistic companies from both China and abroad are competing and making exchanges at the same time. We talked to lot of our customers, both old and new. The exhibition covers the entire logistic industry chain. It offers a great platform for us to promote our brand image, exhibit our innovative solutions and expand our businesses home and abroad.

Czech Association of Forwarding and Logistics, Czech: The first impression is that the fair is greater, brighter and more intensive. The crowd at the gates was the largest ever and the visitors were coming much more frequently to us as well. The second impression is that the industry has returned to prosperity. Many stands are opulent, offering not only information and a handshake, but a lot of printed materials and giveaways. And last, but not least, is that the fair is rich in live projection of the latest achievements in the industry, which makes it even more attractive. So, we are 100 % satisfied with transport logistic 2018 in Shanghai.


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The magazine JŪRA has been published since 1935.
International business magazine JŪRA MOPE SEA has been
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