PUBLISHER’S WORD. On the Road with the Beaten and the Blessed


Dear readers, you have opened the 100th issue of JŪRA MOPE SEA. That’s how many we have released since the summer of 1999. You could say that this is our one hundred miles on the winding road of creativity and publishing, sometimes demanding effort to climb up the hill and sometimes excitedly driving down into an abyss, as if riding a rollercoaster. There were moments of difficult driving off-road with an occasional enjoyment of even, yet always dangerously slippery highway. I am glad that we’ve overcome that hundred miles always moving forward without stopping for a rest, not to mention harbouring any thoughts to turn back. We were and we still continue to move towards important events, knowledge, the source of new ideas and projects. All in all – to move towards adventure. Just like in the book of Jack Kerouac.

This time our adventure is Jack Kerouac himself – the father of Beatnik, or the Beat Generation, although he always preferred to add some mystery and refer to it as the beatific.

At the beginning of December MA*GA Museum, established in Gallarate, Lombardy (Italy), organised a huge exhibition of the paintings and drawings of J. Kerouac – one of the major 20th c. literary masters. The exhibition was hosted in Milan and featured a collection of eighty of Kerouac’s paintings and drawings, shedding a new light on the father of the Beat Generation.

Why do we care? What could an international business magazine have in common with the initiator of the Beatnik movement of the 1950s?

The magazine often participates at similar international events and is implementing a continuous project of the Synergy of Business, Science and Art, promoting cooperation between socially-responsible business, scientists and artists. The organisers of J. Kerouac’s exhibition most likely did not go without the involvement of socially-responsible business either.

  1. Kerouac’s works brought our magazine to a sense of adventure that all of us are familiar with and, of course, the road embodying the intangible connection between the heaven and earth, the divine and the human, the here and beyond, today and yesterday. The road that, in Mark Twain’s words, chooses us.

In all times various travellers, both real and legendary – Odysseus, Simbad, the Flying Dutchman, the Eternal Jew, the seekers for the Paradise Lost or the Holy Grail, the merchant and pilgrim St Christopher, the travellers on the Silk Road – brought messages, information, ideas and even religions from one point of the road to the other, across countries and across continents. A traveller has always been a certain carrier and creator of culture.

Time passed and the means of travelling changed, appropriately changing the relation between the traveller and his environment. The power of creative expression was replaced by the power of money. If back in the 1950s a hitch-hiker of the Beat and Beatific Generation felt quite confident on the road with a worn volume of Kerouac in his hand, then now a businessman may increase his prestige by spending almost two and a half million dollars to buy the legendary manuscript of J. Kerouac’s book, typewritten on a 36 m paper roll (a true story – this manuscript was purchased by the owner of one football team, who offered the highest price at an auction). The intangible Beatnik ideas, carried on the road, have now become very tangible goods. With a taste of certain regret that idea was offered in the introduction of the newest edition of On the Road, published from the original roll without any corrections or expurgation and translated into Lithuanian language.

In all times J. Kerouac’s novel has had a certain role not only in his homeland America, but also other parts of the world.

On the Road was first published on 4 September 1957 and an influential critic had instantly branded it as the testament of the Beat Generation, while the author of the novel himself was compared to Ernst Hemingway. Sixty years later this novel remains in the lists of the most popular books.

First published in Lithuania in 1972, this novel was a breeze of freedom from beyond of the Iron Curtain. Back in the days of my studies youth circles considered it unimaginable to not have read J. Kerouac’s On the Road. Infused by cheap red wine, we dissected each mile taken by the characters of the book. We lived with them on the road in our cold dormitory rooms and at the same time felt free.

The second edition of the book was published in a big circulation in 1991, one year after the restoration of Lithuania’s independence. It was sold out in a few days. Perhaps its title reminded of the Baltic Way in1989, which united the hands and hearts of Lithuanians, Latvians and Estonians, encouraging them to take action.

Remembering these historical turns, I think of the associations that the American writer, artist and jazz musician J. Kerouac raises today in the minds of western Europeans that have never experienced similar isolation from the rest of the world yet managed to organise such a huge event, dedicated to the father of the Beat Generation.

Italy is planning to introduce the exhibition, which will be supplemented by an impressive On the Road project by the British artist Peter Greenaway, featuring video projections conveying the route of J. Kerouac, at the EXPO 2020 in Dubai, which will focus on the topic of Connecting Minds, Creating the Future.

Travelling on the road that will always be full of the beaten and the blessed, we keep striving towards the future, driving much faster than J. Kerouac’s characters. It’s time to connect the minds of the world for sustainable development of the future in order to prevent that reckless rush from being fatal.

Sincerely Yours,

Zita Tallat-Kelpšaitė

Publisher of the magazine










The magazine SEA has been published since 1935
International business magazine JŪRA MOPE SEA has been published since 1999
The first magazine in Eurasia in the four languages: English, Chinese, Russian and Lithuanian


International business magazine JŪRA MOPE SEA
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Ltd. Juru informacijos centras

The magazine JŪRA has been published since 1935.
International business magazine JŪRA MOPE SEA has been
published since 1999.

ISSN 1392-7825

2017 ©